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When and Where
  • Designing and Managing Data Products
  • 4/30/2024 11:00 AM EDT
  • 4/30/2024 12:00 PM EDT

Although not a new concept, data products have been the subject of much attention and debate in recent times. Discussion, proposals, and opinions on what a data product is, what the benefits of data products might be and who can benefit are typical topics in this discourse. Clear answers to such questions have not been obviously evident. Perhaps what can be agreed is that good quality data assets are key to the success of every organization, and that treating a data asset like a product will increase its quality, its value and its utility both for producers and consumers of data. Within the EDM Council Data Products SIG we have been exploring this approach to develop a sound basis for designing and managing data products.


The EDM Council Data Products SIG has been running since early 2023. Beyond defining what we consider to be key criteria for data products, our objectives have been aimed at establishing and embedding data products within organizations to fully realise their worth. To achieve this we have borrowed from product thinking, proposed a life cycle and developed a conceptual metadata structure for data products. We have also used the Council's method of providing advice, questions and prompts for data and data products practioners as well as providing key candidate artifacts that provide the basis for designing and managing data products.


This is an interim report from this SIG, which is expected to continue to develop and refine its understanding of data products. We also realise that data products will thrive within a wider context that includes data marketplaces and other product infrastructure. These two themes are part of the upcoming work for the SIG in 2024.


Our expert panel of speakers include:

• Steve Fisher, Principal Consultant, Ortecha

• Stephen Gatchell, Director of Data Advisory, BigID

• Leigh Pence, Data Governance Senior Tech Lead, Freddie Mac

• Moderator: Jim Halcomb, Head of Product Management, EDM Council